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The winning digital‑marketing org in 2025 looks very different from the channel‑siloed teams of the 2010s. AI is now woven into every workflow, agile pods beat rigid hierarchies, data engineering sits next to design, and fractional leaders fill strategic gaps. Yet the fundamentals remain: a clear brand narrative, measurable growth objectives, and tight alignment with product, sales, […]

In the fast-paced world of digital marketing, staying ahead of the curve is crucial. With the recent introduction of OpenAI’s o1 model, we have a powerful new tool at our disposal. This article will explore how Anand Iyer Digital Marketing can leverage this cutting-edge AI to enhance SEO strategies and drive better results for clients. […]

Understanding Your Audience and Setting Goals Let’s start by getting to know who we’re building this chatbot for and what we want to achieve. It’s like planning a party – you need to know who’s coming and what kind of vibe you’re going for, right? Identify Your Audience First up, let’s figure out who’s going […]

Understanding YouTube Ad Conversion Rates Let’s dive into the world of YouTube ad conversion rates. It’s not as scary as it sounds, I promise! What is a Conversion Rate? First off, what’s a conversion rate? Simply put, it’s the percentage of viewers who take action after seeing your ad. This could be clicking a link, […]

How to Use Python for Data Analytics: A Comprehensive Guide Introduction In today’s data-driven world, companies are generating vast amounts of data every day. This data can be a goldmine for businesses, providing valuable insights that can inform strategic decisions and drive growth. However, making sense of this data requires the right tools and skills. […]

How to Increase Conversion Rate Using Video Assets: A Comprehensive Guide Introduction In today’s digital landscape, businesses are constantly seeking innovative ways to boost their conversion rates. One effective strategy that has gained significant traction in recent years is the use of video assets. Videos have the power to engage, educate, and persuade potential customers, […]

How to Structure Your Digital Marketing Team in 2024: A Comprehensive Guide Introduction In today’s fast-paced digital landscape, having a well-structured digital marketing team is crucial for businesses to stay ahead of the competition. As we enter 2024, the digital marketing landscape continues to evolve, and companies must adapt their team structures to keep up […]

11 Advanced Google Ads Strategies for 2024: Boost Your Online Advertising As we step into 2024, the digital marketing landscape continues to evolve, and Google Ads remains a crucial component of any successful online advertising strategy. With the ever-changing algorithms and user behavior, it’s essential to stay ahead of the curve and adapt to the […]

In digital marketing, staying ahead of the competition requires more than just basic SEO knowledge. It demands embracing the power of automation to optimize your website effectively. Whether you’re a small business owner or a digital marketing professional, this article serves as your ultimate guide to SEO automation best practices. Let’s dive in and discover […]

Introduction: The Dawn of a New Era in Search The digital landscape is witnessing a revolutionary shift with the advent of Google’s Search Generative Experience (SGE). This groundbreaking initiative, part of Google’s Search Labs, aims to redefine how we interact with search engines, moving from passive querying to a more dynamic, AI-driven experience. Understanding SGE: […]

It may not be the news to many that Universal Analytics (UA) is going away. From July 1, 2023, the UA will stop processing the data but will allow access to your historical data for up to six months after the final date of migration. Hence, businesses must act fast and migrate to Google Analytics […]

Artificial intelligence (AI) innovation has been dominating the news space as well as our minds for quite some time, expanding the idea of what all is possible. After Stable Diffusion and the image generation trend came ChatGPT, which brought focus to LLMs (large language models) and this has only seen growth following the launch of […]

In the dynamic landscape of modern marketing, brands are continually seeking innovative ways to engage with their audience. Two technologies that have been making waves in the marketing world are Augmented Reality (AR) and Virtual Reality (VR). Both provide immersive experiences that have the potential to transform how consumers interact with brands. In this post, […]

The use of AI tools is no more a rarity—big and small businesses are increasingly relying on these tools to boost their digital marketing efforts and grow business. As the landscape becomes more dynamic and competitive, you need to leverage AI technology to your benefit.  However, with a plethora of tools available, it can get […]

Search engine optimization (SEO) is important for all businesses including pharmaceutical companies which want to bring in more interest and opportunities to their website through Google and other search engines. However, the benefits of SEO can be realized only when your webpage appears at the top of the search results in Google but not many […]

A majority of big SaaS players as well as emerging startups are relying on Google Ads for reaching out to their potential customers. However, only a few are able to get their strategy right for desired success. If your campaign is not SEO optimized, you will just be wasting your budget on low-quality leads. So, […]

The year 2023 will bring new challenges and opportunities for businesses and they are chalking out digital marketing strategies to grab them with both hands! With economic uncertainty looming and customers becoming more aware in making buying decisions, clear messaging and transparency have become critical. Plus, marketers need to be mindful of new trends and […]

The global Software as a Service (SaaS) market is growing significantly and is estimated to be valued at USD 381.21 billion at a CAGR of 17.3% by 2030. The COVID-19 pandemic has accelerated the adoption of SaaS for better scalability, flexibility, and remote accessibility. With multiple big and small players competing in the digital and […]

Digital marketing has created newer avenues for businesses to grow and reach out to a wider audience. Be it generating quality leads, managing communities, improving brand reputation, or boosting campaign performance, marketers have to engage with customers at different stages of the customer journey funnel—and this is an uphill task for businesses of all sizes, […]

Google is the most visited website in the world with a market share of almost 92%. If you are still ruminating over how to get the most out of Google Ads, then the last nudge can be the latest data that shows that Google handles over 8.5 billion searches per day. Undoubtedly, Google is an […]

Blockchain technology is transforming businesses—financial transactions, cybersecurity, storing medical records or property rights, creating smart contracts, or even tracking the origins of materials. However, the environments for crypto and blockchain are different and since the technology is still evolving, there are not many precedents in terms of marketing and value proposition. With a diverse group […]

The virtual reality (VR) market is expected to increase to more than USD 12 billion by 2024 and an equivalent rise is expected in the number of AR (augmented reality) users—95.1 million users by 2022 in the US alone. No doubt, technology has been rapidly evolving and users are exploring immersive experiences in virtual environments […]

Businesses are vying for the attention of their customers. With the explosion of social media and various other digital media channels, the competition to be visible is getting fiercer. This is where marketing campaigns come in! Marketing campaigns have the power to influence, make your business memorable, and help develop the identity or personality of […]

Pay-per-click (PPC) ad campaigns are extensively used by digital marketers to attract new customers, generate more leads, and drive sales. However, these campaigns can be tedious and expensive if not executed successfully. If you have found yourself spending too much time on a PPC ads campaign, you are not alone! With that being said, a […]

The digital world has changed the way that people interact with one another. Today, digital marketing is a must if you want to establish your company as a recognizable market leader. It’s important that you use digital strategies like search engine optimization, social media, digital advertising, PPC and content marketing to reach your target audience. […]

If you’re running a business in the metaverse, it’s important to use digital marketing to reach your target audience. There are many different digital marketing strategies that you can use, and each one has its own advantages and disadvantages. In this blog post, we will discuss some of the most popular digital marketing strategies and […]

Video production agencies and video content creators are in a tough spot. They’ve got to make videos that capture their audience’s attention, stand out from the competition, and meet the needs of their clients. And they need to do all that without spending too much money on it. That last part can be especially challenging […]

PPC advertising is the king of paid search engine marketing. Paid search engine marketing, in general, has many benefits-both tangible and intangible. PPC advertising has its own set of benefits that are markedly different from other forms of SEM. We’ll explore these 12 in the following paragraphs! 1. What is PPC Advertising ? PPC, or […]

Whether you are starting your coaching business or have been operating for a while, it’s important to market your coaching business in the digital age. It is pertinent that you generate steady work for your coaching business to be a success. With all of the online competition, you need a strong presence on social media […]

Real estate owners have been using digital marketing for years to get their properties noticed. What’s new is that digital marketing is now more important than ever before because it has become an essential part of the buying and selling process. Digital marketing can be used to generate leads, offer people a chance to see […]

In today’s world, it is difficult to stay competitive without having a website. Websites are the easiest and most cost-effective way of marketing your business in the digital age. A well-made website can be an online storefront for your products or services that will reach thousands of people every day. And with SEO copywriting, you […]

As search engine optimization (SEO) becomes an increasingly important tool to drive traffic and conversions, pharma marketers are looking for a competitive edge in their pharma marketing strategies. SEO can help pharma marketers reach potential patients across the web with pharma-friendly content that is well optimized for both pharma and non-pharma keywords. Why is SEO […]

Enterprise SEO analytics is the process of analyzing data to derive insights on how to improve organic traffic on your site so as to increase the number of visitors to your site. Enterprise SEO analytics allows you to collect information about how your website is performing in different areas such as off-site and on-site SEO. […]

It’s no mystery that the real estate industry has been going through a rough patch lately. Property values have decreased and the number of homes for sale has skyrocketed, making the housing market an uncertain place to do business. For agents and brokers, this is a troubling time to be in the industry. Many companies […]

LinkedIn Ads have been around for a while now. They are promoted through the LinkedIn social media page and allow you to target your desired audience, which is an important factor when it comes to advertising. With any successful marketing campaign, there needs to be a call-to-action button where the viewer can click and take […]

It’s not easy to create digital marketing strategies for events. There are a lot of things you need to keep in mind. For example, you have to make sure that your digital presence is compatible with the event itself and what it has to offer. You also have to consider the people attending – their […]

Why should consulting firms invest in SEO A consulting firm should invest in Search Engine Optimization (SEO) for many reasons. For one, it’s an effective way to establish your authority as a consultant in your industry. Your target audience will be able to find you when they need help and that assures them that you […]

Digital marketing is a key part of any successful company. Digital marketing strategies for SaaS companies can be complex and difficult to implement, but there are some easy-to-follow guidelines that will help your efforts in this area. The following article provides insights into how you can create an effective digital marketing strategy for your SaaS […]

LinkedIn is a social networking site that allows users to connect with other business professionals and friends. It’s been around for over 10 years, so it’s no surprise that there are tons of articles about how to use LinkedIn in your marketing strategy. However, this article will take a different approach-it will focus on the […]

The digital marketing landscape is changing. With the increased use of social media, email campaigns, and search engine optimization, it’s become more important than ever to have a strong digital presence. Whether your business is large or small, digital marketing improves conversion rates, increases reach, and ups your revenue. You need to reach out to […]

Introduction: Long-term success in any business is built on relationships. If you want to build a successful company, it’s essential that your marketing strategy be focused and goal oriented. Account-based Marketing (ABM) is a modern approach that allows businesses to cultivate long-term relationships with their customers by focusing on select targets audience or ‘accounts’ for […]

In today’s world, it is difficult to stand out from the crowd. There are so many businesses standing on a street corner with a sign up, trying to get attention. It’s no wonder that marketing campaigns have become almost as important as the product itself! And for those who don’t want to spend money on […]

Introduction Today’s content marketer has to be a jack-of-all-trades. They have to know how to write, design graphics and use SEO techniques like keyword research and link building. But there is one thing that all of these skills have in common: the need for high-quality content. What if you could get high-quality content automatically? That’s […]

Today we are talking about Vbout: 5 Reasons You Should Use Vbout for Marketing Automation. What is this product? Why should you care? Let’s find out! What is VBOUT? With VBOUT, you can centralize and automate your marketing tasks in a simple way. The platform has many tools to help business owners and marketers such […]

Introduction LinkedIn has become the most powerful social media network for B2B marketing. For many reasons, it’s now a primary way to generate new leads and opportunities. LinkedIn is one of the few sites that let you find people by their job title, company, or industry – all valuable information for salespeople who are looking […]

AI copywriting tools are created to help businesses and marketers create more content in less time. In marketing, it is essential that a company stay ahead of the curve by adapting its approach to new technologies. AI is being used for everything from sales forecasting, customer service chatbots, predictive analytics and so much more. Copywriters […]

The automotive industry is huge. Search engine optimization, also known as SEO for the automotive industry, plays an important role in marketing a dealership. Search engine optimization can be defined as a process that includes building and customizing websites to meet the needs of consumers who are looking for information about cars or car parts. […]

Introduction Search engine optimization (SEO) is the practice of increasing the quality and quantity of traffic any website by organic search engine results. SEO is also the art of ranking high on a search engine in the unpaid section, referred to as the organic listings. SEO is not that complicated, but the truth is that […]

What are heatmap tools? Website heatmaps are highly useful tools that are used by companies and individuals to understand user preferences and interactions. This is done by analyzing user activity on the website by tracking their actions. These actions are mostly clicks; to see where the users are most likely to click on during their […]

It is always best to be equipped with real-time data before designing and devising any marketing strategy, including marketing in digital space. Here is a complete guide to creating a robust b2b digital marketing strategy Statistics you may need to know Before jumping into an ever-growing and constantly changing arena, it is best to be […]

You have this big plan for starting your e-commerce business. You’ve seen or heard about the profits generated from these kinds of websites, and you’re all fired up about it. According to your understanding, you are ready to begin. Yet there is just one small question bothering you, for which you came online. Which is […]

The world is going through a crisis it has never seen before, and it is impacting economies on both the micro and macro level. Most of the production and businesses have halted due to lockdowns all over the world. While things seem uncertain right now, there is hope that in a span of a few […]

We are living in a digital age. Businesses have moved from incorporating information technology in their existing businesses to founding their whole business on information technology. Businesses that aren’t online simply don’t exist in the current business world. With the increasing trend of digital marketing, the need for relevant professionals increased remarkably as well. These […]

If we talk about retail stores there are window shoppers and some genuine shoppers. The latter ones help in generating revenue as they try and buy while the other ones only try without making a purchase. Similar is the case with online platforms. Customers land at your page but only a handful of them convert […]

This ultimate Google ads checklist summarizes all the different things that you need to optimize your Google Ads campaign and get the best results. The process includes Ads setup, setting daily bids, conversion tracking, as well as gathering the information you need to optimize across all Google properties for the best performance. Google Account Setup […]

It does not matter what your company manufactures, but if you don’t have a steady client base, you won’t experience the smooth running of the business. The best way to reach your client base in the contemporary world is through internet marketing. Here are 5 digital marketing strategies for manufacturing companies. The manufacturing industry is plowing upwards […]

LinkedIn is a professional social media platform that has been able to attract more than 600 million users across the world. This post will highlight some of the best LinkedIn marketing strategies for the benefit of small business owners. LinkedIn is not only considered as a platform for the community of job-seeking persons and potential […]

The automobile industry is a multi-billion dollar business that has a profit base on every continent. The auto industry has one of the hottest competitive platforms in the business world. Cars of the same model with updated features are released on an annual basis by companies wishing to keep the competitiveness of their business alive […]

Voice search is a technology that is proliferating, and it is for a good reason. It is critical to have a voice search optimization strategy to adapt your business for the future. More than 20% of all Google mobile queries are voice searches. Isn’t that crazy? Voice searches have grown 40X since 2008 and by […]

Audience characteristics are the foundation of your segments and understanding which characteristics give off the most amount of user intent is essential to creating effective marketing campaigns. Google ads remarketing audience is one of the best targeting segment and digital marketing strategy that will maximize campaign performance and increase conversion rate. It is a well […]

The pay-per-click marketing campaign also know as PPC marketing is a method of marketing in which brands and advertisers pay a price(fee) each time someone clicks on their ads. Pay per click marketing campaign allows advertisers to buy website visits instead of taking the longer approach of ranking for keywords and driving organic traffic. Google […]

Todays topic of discussion is Reddit and it needs to be fun right? So lets start with a GIF in Reddit style! If you have been looking for a new marketing platform, Reddit is a channel you should check out. I will be discussing some of the best Reddit marketing strategies that will supercharge your […]

The digital marketing campaign in an online marketing effort that is put forward by a company to drive traffic, engagement, increase brand awareness, conversions and revenue. A robust digital marketing campaign strategy is essential to maximize the campaign performance and will help you achieve your campaign goals through the selected online marketing channels. How to […]

What is a blog RSS feed? RSS(Really Simple Syndication) feed is an XML-based format for your blog content. Most of the major blogging platforms will have an RSS feed already built-in. RSS lets your readers stay up to date on all your content and consume them in a timely fashion. Here is how to find […]

Wondering how to become a social media consultant? To become one, you will need to be able to market your client’s products and services correctly, and this requires technology, tools, advertising, and management skills. This article explains the list of skills that you need to acquire, how to put your skills to test, what you […]

Digital marketing in the pharmaceutical industry can transform the way how brands communicate with customers, increase transparency, engage, and grow. Digital marketing is critical for all businesses who want to thrive in this digital age. Advertising on digital platforms such as Facebook, Google, Bing in pharma, and healthcare is expected to rise to $10 billion […]

By setting clear digital marketing goals, you and your team will know what exactly is working for your business, track, measure and analyze the performance of digital campaigns. It is important to set SMART digital marketing goals that are specific, measurable, attainable, realistic and time-senstive. An example of poorly-defined digital marketing goals will be: “I […]

What are some of the most relevant digital marketing campaign metrics? To track the success of a digital marketing campaign, you need to measure the following digital marketing metrics as it will guide your future campaign, analyze the success of current campaigns and help you increase ROI Website and Landing Page Traffic Most of the […]

From lead generation to customer retention, marketing automation can optimize your sales funnel, improve digital marketing campaign performance, qualify potential leads, hand-off marketing qualified leads to sales team and retain customers. Here are 5 marketing automation strategies that will optimize your sales funnel: 1. Email Marketing Automation Imagine the days when a marketer had to […]

The below online website conversion rate calculator will help you find the percentage of visitors completing a desired action on your website(a conversion) out of the total number of visitors. First up, what exactly is a conversion rate? Conversion rate is the percentage of visitors to your website or landing page that successfully complete a […]

A digital marketing strategy plays an important role in the progress of the any business.  These top digital marketing strategies provide businesses to easily reach and acquire their target customers.  Most of these strategies are cost effective, efficient, and scalable in terms of implementation and management than other means of marketing.  No business can run […]

Startup companies are in a unique position because they are agile, insurgent and can make decision very quickly to move things forward. Digital marketing strategy for startups need to take into consideration the following aspects in order for them to succeed. Email marketing Reaching your email subscribers is one of the most cost-efficient way to […]

I’ll be giving you four important tips that will help you to increase your conversions rate, decrease your cost per action, whether it’s clicks, conversions, leads or brand awareness or reach. These tips will help you to decrease your cost per action and overall you will be able to maximize your return on investment and […]

why to create a digital marketing strategy? Every business requires a well-thought digital marketing strategy to become successful. An effective digital strategy will help you achieve your business’s online objectives, keep a track of your goals, understand which digital channels to focus on and be more profitable. There is no shortage of social media platform […]

Digital marketing helps any business to connect with relevant customers, acquire new leads and promote a business using online platforms. 2019 will bring major changes in the field of digital marketing and here are my top 5 trends: video Marketing It seems that more and more platforms are focusing on video as the preferred content […]

Answer: To optimize lead capturing, nurturing and content management/creation process. There are many marketing automation platforms out there but before you start reviewing them and comparing every aspect and functionality of a tool with another, think about what problems your team is facing right now and how marketing automation can help tackle them. Here […]

Lead nurturing: It is the systematic process of building strong relationships with your prospects at each stage of buyers journey. The main objective will be to identify to your prospects needs, deliver the right content at the right time via the right channel.   Contact segmentation Once you start getting leads through your current […]

First up, what is machine learning? Machine learning is a subset of artificial intelligence that allows computer systems the ability to automatically learn, re-inforce and optimize from experience without external intervention by a programmer. Machine learning involves algorithms that uses data to learn for themselves and provide insights based on what they understand. So, how […]